![]() ![]() The company has tapped into that for its marketing of the cereal - using Miss Cleo, a pop culture icon of the same period known for television ads for her telephone psychic readings, in its marketing of the cereal. Nostalgia is powerful, particularly among millennials, said Waylon Good, marketing manager for French Toast Crunch. A Facebook page dedicated to the matter has nearly 9,000 followers. First produced in 1984, 2 the cereal aims to. It said that calls come in almost daily to request its return and thousands of people signed an online petition. Cinnamon Toast Crunch (CTC), 1 known as Croque-Cannelle in French Canada and Curiously Cinnamon in the UK (previously Cinnamon Grahams ), and as a variant called Cini Minis in other European and Latin American countries, is a brand of breakfast cereal produced by General Mills and Nestl. Place the bread on the hot griddle and cook for 1 to 2 minutes on each side, or until golden brown. Working in batches, dip slices of bread into the egg mixture (not soaking the bread) and then into the Cinnamon Toast Crunch crumbs. General Mills said French Toast Crunch, which was discontinued in 2006, is its most requested cereal for re-release. Add a tablespoon of butter to the griddle. It gave Cinnamon Toast Crunch cereal a stronger cinnamon taste, made Cheerios without genetically modified ingredients and released a new line of Cheerios with added protein. The company has tweaked other parts of its cereal lineup recently in an attempt to boost sales. And last month, General Mills, which also makes foods such as Yoplait yogurt and Progresso soup, cut is sales and profit outlook for the year, citing persistent sales weakness in the food industry. The brand team used the Crazy Squares to honor Wendell on the CTC social media accounts, earlier this year. The Crazy Squares have been helping us tell the Cinnamon Toast Crunch story on TV since 2010. The Golden Valley-based food maker says the move is purely a response to consumer demand, but it comes as General Mills and other cereal makers are coping with weaker cereal sales due to changing consumer tastes.Ĭereal sales have slid as alternatives such as Greek yogurt and breakfast sandwiches have gained popularity. This is to say, when cooking French toast, low and slow is your friend. Wendell’s cohorts in promoting the cinnamon goodness of CTC, the Crazy Squares, are now the featured characters in advertising and on the box. General Mills said Monday that it bringing back popular ’90s cereal French Toast Crunch in a nod to nostalgia.
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